Stock Brokers Vs. Financial Advisors
Thursday, February 24th, 2011Differences Between Stock Brokers and Financial Advisors: Fiduciary Duty
There has always been a certain appeal of having a personal stockbroker. Someone at the “front line” of the global marketplace, an industry insider, ready to offer investment opportunities that the ordinary investor may miss, never hear of or even have access to.
Brokers develop relationships with their clients, often providing them with a sense of security, representation and access. Brokers do well when their clients’ investments do well, and giving bad advice is simply bad for business. So surely, as financial representatives, brokers are required to give the best investment advice possible, and to put the interests of their clients ahead of their own. Right?
Astonishingly, NO.
Because “broker-dealers” are regulated far less strictly than “investment advisors” under SEC law, brokers do not have a fiduciary duty to clients. A fiduciary duty is the highest standard of care at either equity or law.
A “fiduciary” (such as a financial advisor) is expected to be extremely loyal to the person to whom he owes the duty (the “principal”); fiduciaries must not put their personal interests before the duty, and must not put themselves in a position where their personal interests and their fiduciary duties may conflict. If a broker recommends a client buy a given stock – and receives a commission from their firm for selling that stock – there is an inherent conflict of interest.
Brokers will often push investment products upon clients not because they are best for the client, but because the broker has a financial incentive to sell that product.
Because brokers are not bound by fiduciary duty, such conflicts of interest are not only legal, but also quite common.
Many financial advisors and investment advisors, on the other hand, are bound by fiduciary duty. They are legally bound to put their clients’ interest above their own, and to avoid conflicts of interest – often resulting in more objective advice than one would receive from a stockbroker pushing certain products upon clients for their own benefit.
Ensuring that your financial advisor, financial planner or investment advisor is bound by fiduciary duty is a very important distinction to make – if you are seeking this degree of care, conscientious advice and objectivity, don’t expect it from your broker.
NOTE: Experts recommend contacting 2-3 financial advisors or financial planning firms, in order for an individual to contrast and compare each financial advisor or firm; thus making the best-qualified choice for their unique situation.
This online resource of financial advisors is a directory of independent, Registered Investment Advisors (RIAs) managed by FINRA and the SEC (United States Securities and Exchange Commission).
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