What Do Women Want from Financial Advisors?
Sunday, November 21st, 2010What Do Women Want from Financial Advisors?
(and is it really that different from what men want?)
Earlier this month, Ameriprise Financial® released the results of its New Retirement Mindscape II study examining gender differences in attitudes toward, and planning for, retirement. Of particular interest to All Financial Advisors: What women want in their financial advisors.
The study found that 46% of women have sought retirement advice from a financial advisor; only 38% of men have. And the more time their financial advisors take to educate them, the happier women are: 63% say that is a highly important attribute in a financial advisor, while only 52% of men say the same.
Even more women — 69% — want a financial advisor who “provides a knowledgeable point of view,” and 58% of women are looking for financial advisors who will coach them on reaching their goals for retirement. Finally, 55% of women want a financial advisor to tailor financial guidance specifically for them.
The portion of the Ameriprise Financial study dealing with attitudes toward financial planners seems to clearly indicate women want to work with comprehensive financial advisors — just like those you can find here at All Financial Advisors. A comprehensive financial advisor will typically take time to educate clients on financial matters pertaining to them, coach them on defining their retirement goals and on following a financial plan, and provide a customized plan of action.
How about you? What are you looking for in a financial advisor? It’s the perfect time of year to think about your financial goals — and to find the right financial planner for you! Start today. Find a financial advisor in your area and get ready to start the new year off right!
