1) Ensures the advisory firm should exercise their “best efforts” to act in good faith and in the best interests of each client.

2) Advisor should provide, in writing, disclosure of any conflicts-of-interest prior to engaging into new business.

3) Full disclosure of revenue sharing agreements between the advisor, advisory firm and the financial products being represented.

4) Each advisor has a Fiduciary Duty to provide unbiased advice.

Fiduciary Duty DEFINED:

A fiduciary duty is a legal or ethical relationship of confidence or trust between two or more parties, most commonly a fiduciary or trustee and a principal or beneficiary (Wikipedia).

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